• in superior service to our customers, our community and to each other as members of the Mr. Electric family
• in counting our blessings every day in every way
• that success is the result of clear, cooperative, positive thinking
• that loyalty adds meaning to our lives
• management should seek out and recognize what people are doing right, and treat every associate with respect
• challenges should be used as learning experiences
• in the untapped potential of every human being. Every person that we help to achieve their potential fulfills our mission
• that we must ask clarification questions, if in disagree or not understand
• we must be humble regarding what we don't know
• that we should be passionate about what we do
• that respect for the past helps us reinvent the future
